Information about Our Cookies
LAST REVISED: 16 July 2019 COOKIES & OTHER SIMILAR TECHNOLOGIES POLICY This
Cookies & Other Similar Technologies Policy (“COST Policy”) describes the different types of
cookies and other similar technologies that are used on the site where this policy appears
(“Site”). We may change this COST Policy at any time. Please see the “LAST REVISED” legend
at the top of this page, to see when this COST Policy was last revised. Changes in this COST
Policy will become effective and available on or through the Site. If you have any questions,
please contact us by email at: www.willwayglobal.com/contact
1. WHAT ARE COOKIES AND OTHER SIMILAR TECHNOLOGIES? Cookies are a standard
feature of websites that allow us to store small amounts of data on your computer about your
visit to the Site. We use “cookies” and other technologies to help us determine information such
as the type of content a visitor to the Site links to, and the length of time each visitor spends at
any particular area of the Site. Our cookies are only read by our servers and are unable to
execute any code or virus. We and our service providers use the information for security
purposes, to facilitate navigation, share information more effectively, and to personalize your
experience while working through the Site, as well as for tracking purposes. We also gather
statistical information about the usage of the Site to continually improve the design and
functionality, understand how the Site is used and to assist us with resolving questions
regarding the Site. Cookies and other similar technologies enhance your experience on the Site.
If you disable cookies and other similar technologies, your experience on the Site may be
disrupted and some features may not work as intended. Cookies may be: • First party cookies
served directly by us to your device. • Third party cookies served by a third party on our behalf.
We use third party cookies to help us analyze our websites and their use, and to enable tailored
advertising. Essential Cookies. Essential cookies enable you to navigate the Site and to use its
services and features with little disruption. Without these strictly necessary cookies, the Site will
not perform as smoothly for you as we would like it to and we may not be able to provide the
Site or certain services or features. Preference Cookies. Preference cookies collect information
about your choices and preferences and allow us to remember language or other local settings
and customize the Site accordingly. These cookies allow us to provide a more personalized
experience to serve you better. 2 Social Media Cookies. Social media cookies collect
information about social media usage. We use social media cookies to help us integrate social
media sharing tools into our Site and to measure the effectiveness of these sharing tools.
Analytics Cookies. Analytics cookies collect information about your use of the Site and enable
us to improve the way it works. For example, analytics cookies show us which are the most
frequently visited pages on the Site, help us record any problems you have with the Site, and
show us whether our marketing is effective or not. This allows us to see the overall patterns of
usage, rather than the usage of a single person. We use the information in aggregate form to
analyze Site traffic and perform statistical analyses of the collective characteristics and behavior
of our visitors by measuring demographics and interests regarding specific areas of the Site, but
we do not examine this information for individually identifying information. Marketing Cookies.
Marketing cookies are set to display targeted promotions or marketing based upon your
interests on the Site or to manage our marketing. We use other technologies to, among other
things, collect and store information about your use of the Site. We use this information to
ensure that the Site functions properly. Google Analytics. We use Google Analytics, which uses
cookies and similar technologies to collect and analyze information about use of the Services
and report on activities and trends. This information allows us to measure Site performance and improve our Services. This service may also collect information regarding the use of other
websites, apps and online resources. You can learn about Google’s practices by going to
www.google.com/policies/privacy/partners/, and opt out of them by downloading the Google
Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Physical Location. We gather physical location of your device by, for example, using satellite,
cell phone tower, or WiFi signals. We use your device’s physical location to provide you with
personalized location-based services and content. We also share your device’s physical
location, combined with information about what marketing you viewed and other information we
collect, with our marketing partners to enable them to provide you with more personalized
content and to study the effectiveness of marketing campaigns. In some circumstances, you can
allow or deny such uses and sharing of your device’s location, however if you do, we and our
marketing partners may not be able to provide you with the applicable personalized services
and content, again to serve you better. In this context we may gather, use, and combine certain
information about your device, including, but not limited to: Last visit, first visit and number of
visits; IP address (external and internal), geolocation (latitude/longitude based on IP address);
device user-agent (browser type, version), device operating system, keywords used if coming
from search engine, pages visited. 3. HOW DO I MANAGE COOKIES AND OTHER SIMILAR
TECHNOLOGIES? You can refuse or accept cookies from the Site at any time by activating the
settings on your browser. Information about the procedure to follow to enable or disable cookies
can be found on your Internet browser provider’s website via your help screen. Each browser is
different. Be sure to check the “Help” menu of your browser to learn how to change your cookie
preferences. You may also follow the directions provided by the UK Information Commission
Office at https://ico.org.uk/for-the-public/online/cookies/. Please note, if cookies are disabled,
not all features of the Site may operate as projected and you may experience some disruption in
your use of the Site. For instance, we may not be able to recognize your computer and you may
need to log in every time you visit the applicable Site. You also may not receive marketing
materials or other offers from us that are relevant to your interests and needs.